Emily Ratajkowski Leads Gucci's New Monogram Celebration Campaign

Emily Ratajkowski embodies the spirit of logos in Gucci's newest campaign. The multi-talented American - model, actress, writer, activist, designer and mother - headlines this tribute to the brand's iconic Monogram pattern.

This cinematic campaign weaves together life's extraordinary and ordinary moments. Glamorous car rides blend with seaside walks, while bustling city scenes contrast with tranquil nighttime beaches. Set against the backdrop of Cannes, every frame is united by the distinctive GG Monogram.

The campaign honors Gucci's origins through its newest symbol - the Giglio. Meaning "lily" in Italian, this motif pays homage to both the brand's Florentine heritage and its archival designs.

The Power of a Logo

Looking forward while respecting its past, the campaign reimagines the Gucci Ophidia collection. Originally launched by Alessandro Michele in 2018, this season revitalizes the line with inspiration from 1970s archival designs. A new addition joins the Ophidia family - the Mini GG Duffle bag, now available for pre-order as a petite reinterpretation of the classic duffle.

Celebrating the Monogram's enduring sophistication, this campaign demonstrates its relevance through every life stage. Explore the full story and Monogram collection at Gucci.