Dolce & Gabbana

Dolce & Gabbana is a fashion brand from Milan, Italy . It was founded in 1985 by fashion designers Domenico Dolce and Stefano Gabbana . Its products include fashion, shoes, handbags, glasses, jewelry, watches and cosmetics. Its classic handbags include the Miss Sicily series and the Dolce series .

· Brand History ·

Domenico Dolce and Stefano Gabbana are both fashion designers from Italy who worked in the same fashion house. The two met in 1980 and later co-founded a designer consulting company. In 1985, they officially founded the Dolce & Gabbana brand .

In October 1985, the two held their first fashion show at Milan Fashion Week . Due to the lack of sufficient funds, they invited their friends to be models, used their friends' handbags and accessories as fashion accessories, and even used bed sheets as substitutes for formal stage curtains. Due to unsatisfactory sales, Gabbana once decided to cancel the order for fabrics for work; finally, with the financial support of Dolce's family, the two were able to continue to invest in fashion design.

Dolce & Gabbana's first fashion store opened in 1986, and the two continued to release fashion works until 1987, when they ushered in the first turning point - the birth of the "La Sicilia" series . The name of the series is taken from Domenico Dolce's birthplace, "Sicily" . The two drew inspiration from the clothes of rural women on the island and conceived a black suit with simple lines, which had an important impact on the Italian fashion market.

The advertisement was shot in Sicily by photographer Fernando Scianna , and the models and scenery in the black and white photos are reminiscent of Italian movies in the 1940s. Since then, "Sicily" has become a permanent source of inspiration for Dolce & Gabbana's works.

From the late 1980s to the early 1990s, Dolce & Gabbana launched knitwear, underwear, beachwear, tights and men's fashion series, while also trying to design dresses and other more expensive clothing. In order to expand overseas business, Dolce & Gabbana cooperated with Japan's Kashiyama Company to open its first boutique and founded a showroom in the United States .

At the 1991 Cannes Film Festival, American singer Madonna appeared in a corset and jacket designed by Dolce & Gabbana, announcing that the brand was gradually gaining international recognition. Two years later, Dolce & Gabbana and Madonna had their first official cooperation, designing more than 1,500 sets of performance costumes for her concert tour "Girlie Show" .

Targeting the youth market, Dolce & Gabbana launched its sub-brand D&G in 1994 , and held its first fashion show on the Internet two years later, attempting to introduce fashion shows into new media. The two designers not only designed costumes for American singers Whitney Houston , Beyoncé, Missy Elliott , Mary Jane Blige and others , but also designed costumes for the 1996 film Romeo + Juliet .

Dolce & Gabbana have won many awards in the fashion industry. They were named the best designer of the year by FHM magazine in 1996 and 1997, the best international designer of the Elle Fashion Awards by ELLE magazine in 2004 , and the "Men of the Year" by GQ magazine in 2003 and 2012. After entering the 21st century, Dolce & Gabbana has developed into a more diversified fashion brand, launching new products such as glasses, watches, children's clothing, cosmetics, and jewelry. Dolce & Gabbana has also entered the sports industry , designing jerseys and uniforms for teams such as the Italian national football team, AC Milan Football Club, and Chelsea Football Club .

As the image of the main line and the secondary line brands became increasingly similar, Dolce & Gabbana officially merged D&G into the main line brand in 2012 and launched its first haute couture series "Alta Moda" in the same year . In April 2018, the Dolce & Gabbana Alta Moda haute couture series held its first fashion show in New York , and the launch of the high-end jewelry series and haute couture menswear series were also held in the same place.

At present, Dolce & Gabbana's classic handbags include the Miss Sicily series , the Dolce series , the Devotion series , etc. The design inspiration of the "Miss Sicily" series comes from "Sicily Island" and is the favorite bag of celebrities such as American singer Madonna and British singer Victoria Beckham . In order to meet the preferences of more customers, Dolce & Gabbana has also launched a mini Miss Sicily handbag .

· Chronology of major events ·