GUCCI 2019 Holiday Collection Advertising
Design inspiration
The Padlock series was launched in early spring 2016, with a retro square lock as its iconic element, inspired by GUCCI's classic travel suitcases.
GUCCI 2016 Early Spring Series Accessories Advertising
GUCCI vintage suitcase and advertisement
This bag continues the box-like structure, golden lock and leather corner elements of the vintage suitcase, and the top is changed to a rounded arch design, full of classical charm. The sides and bottom of the box are spliced with yellow leather, and the bright color exudes a fresh garden style.
The square retro lock is the most recognizable element of the Padlock series. The lock and the side of the keyhole are designed with threads , and the workmanship is exquisite.
The lock has a double insurance design. For daily use, you only need to slide the round button on the left to the right, and the buckle in the middle will pop out automatically. When storing valuables, you can lock the key in the middle together, which is very private.
· GG Flora print ·
The Flora flower totem is the most fancy element on this bag. The GG monogram canvas adds some classic charm and is full of romance.
The history of Gucci Flora Print can be traced back to the 1960s . It was originally a scarf pattern specially customized for Princess Grace Kelly of Monaco. It was created by Italian illustrator Vittorio Accornero and was inspired by the famous work " Primavera" by Renaissance painter Botticelli.
"Spring", Botticelli, 1470s
Grace Kelly and the 1966 edition of Flora
Vittorio Accornero used 37 colors to depict 43 plants and insects , including poppies, roses, violets, daisies, butterflies, etc., and named it "Flora" . The print on this bag is presented on the GG canvas using holographic printing technology , and the color tone is very delicate and exquisite.
· Bamboo handle·
The bamboo handle is also a classic creation of Gucci. It was first created in 1947 , shortly after the end of World War II. European countries were still implementing resource rationing, and the raw materials for making bags were very limited. Gucci craftsmen pioneered the import of bamboo rattan from Japan, developed a unique process of heating and bending bamboo joints, and applied for a patent for it.
Left: Queen Paola di Liegi of Belgium, 1964
Right: Princess Diana, 1991
Right: Princess Diana, 1991
When making a bamboo handle, the bamboo is first bent and shaped by heating it over fire, then colored with natural beeswax and varnish, and then fired again to give it a natural scorch mark.
Bamboo handle production process
The bamboo handle has a delicate arc, and after being heated and painted, it feels smooth and comfortable . It is fixed to the top of the bag with a metal buckle, which is not only strong and durable, but also exudes a unique oriental classical charm.
In addition, this bag is equipped with a detachable long shoulder strap , which is made of leather and chain splicing design. It looks good when hanging naturally or carried on the shoulder, and the length can be adjusted by buckle.
What can this bag hold?
The inside of the flap is also bright yellow leather, which echoes the corners of the bag. The lining is a suede texture fiber fabric that is soft and not easy to wear, and there is a yellow leather label sewn on the back.
The interior is designed with an open large compartment , which is very spacious. We put a 100ml bottle of "Alchemist Garden" series perfume, a short wallet, two lipsticks and a pair of Airpods in the bag, which only takes up the bottom space, which is enough for daily use or short trips. The floral totem on the bag is very holiday-like, and it can also be used as a picnic box .
Gucci Padlock GG Floral Bamboo Shoulder Bag
- Designer Alessandro Michele
- Dimensions 24cm wide x 17cm high x 10cm deep
- Bamboo handle 4cm high
- Shoulder strap 55cm high
- Weight: 940g
Diorodeo calfskin flap bag
