Gucci Zumi

Gucci combines the Horsebit from the 1950s and the interlocking double G logo from the 1960s into one, presenting it in a mix of gold and silver tones, and decorating this small Zumi handbag . The pop-style strawberry print is full of retro girlishness. The Zumi handbag is a new work in Gucci's 2019 spring and summer series. It uses the interlocking double G horsebit as its iconic element and is paired with an elegant and simple bag shape. There are two styles of shoulder bags and handbags, which have both modern contours and practical designs.

Gucci 2019 Spring/Summer Show

Design inspiration

The Zumi handbag is named after Los Angeles musician and actress Zumi Rosow , who has multiple identities - not only is she a saxophonist in the rock band The Black Lips, the lead singer and musician of the band Crush, but she is also a jewelry designer and film actor.

Zumi Rosow

American actress, musician, jewelry designer

I am a living being that vibrates at my own unique frequency. I am more comfortable being myself than describing myself. I want to show Zumi as a human being and Zumi as a stage performer. I am performing, but I am not playing a role.

Gucci Creative Director Alessandro Michele said that Zumi Rosow's unique personal aesthetics express the multiple aspects of her personality. As a typical example of an unconventional free spirit, Zumi represents a creative force, symbolizing the spirit of breaking conventions, trusting intuition, and daring to express oneself.

Zumi Rosow and Zumi handbags

In addition, the surprising contrast between Zumi Rosow's eye-catching and bold appearance and the elegant and simple Gucci Zumi handbag is also a "little joke" between Michele and Zumi Rosow.

Zumi Rosow performed as a DJ at the Zumi handbag launch event

· Interlocking GG horsebit ·

The interlocking GG horsebit is an iconic element of the Zumi series of handbags. Drawing inspiration from the brand's historical archives, it combines the Horsebit horsebit, which was born in 1953 , with the interlocking GG print launched in 1961 to form this unique buckle decoration.

Left: GG canvas, born in 1961.
Right: Horsebit loafers, first introduced in 1953.

The mix of gold and silver metals adds playful details to the already very exquisite structure, and it opens and closes with a magnetic snap on the inside.

· Pop style strawberry print ·

As the most beautiful fruit in the world, strawberries have always been favored by the fashion circle. The new strawberry pattern of Gucci's 2019 spring and summer series is presented in a pop style , full of 70s retro feeling. The strawberry with teeth marks "bitten" by the GUCCI logo has a bit more playfulness of a funny girl. Paired with ivory leather and natural texture, it exudes a nostalgic texture.

· How do I carry this bag? ·

The handle on the top of the bag can be adjusted in length through the leather telescopic buckle . When it is shortest, it fits the bag body and can be held directly as a handbag. After the strap is extended, it can be carried in the hand or carried under the armpit.

It also comes with a detachable metal chain strap , which can be worn cross-body or on the shoulder for a more lively look.

The bottom of the chain is connected to a leather buckle strap, which is fixed to the inside of the flap with a metal snap. When not in use, you can simply fold it up inside the bag to complete the switch, or you can directly remove the shoulder strap to reduce the weight.

The shoulder chain is also very unique in design, inspired by a ship's anchor chain , and decorated with slender double-hole clasps at intervals.

What can this bag hold?

The lining of the bag is made of blue fiber material, which is light and not easy to scratch. There is a strawberry printed leather label on the back and the words GUCCI made in Italy are hot-stamped in gold.

As a mini handbag, this Zumi is more practical than it looks. We packed an iPhone X, a card holder, a small bottle of perfume, a silk scarf and a hairband into it.

Zumi White Small Shoulder Bag

If you think the all-over strawberry pattern is a bit exaggerated or too cute, you can also choose a solid-color style from the same series, which looks more elegant and generous, and is more practical for everyday wear.

Slightly larger than the mini size, this small white Zumi shoulder bag is cut in glossy leather with a subtle sheen and has a slim silhouette with a curved flap for a classic feel.

The Double G horsebit on the white leather is also more prominent, and the mix of silver and light gold adds interesting details to the already very delicate structure.

It also comes with a detachable shoulder chain and an adjustable short handle, allowing you to carry it by hand, on the shoulder or crossbody.

After opening the bag cover, it can be disassembled using metal snaps and fixed with leather buckles on both sides to prevent the shoulder chain from slipping, making it more secure when carried on the back.

The black oil edge is a detail of this bag that cannot be ignored. The sides, flaps and shoulder straps of the bag are all oiled. The black and white contrast outlines make the bag more layered and three-dimensional.

The lining is made of black leather with a white leather label, and the giant panda color scheme breaks the dull atmosphere.

Compared to its mini size, the storage space of this small handbag is even more surprising. It can not only hold an iPhone X, a card holder, lipstick, perfume and headphones, but also a thin notebook and can be easily opened and closed without affecting the appearance of the bag.