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FENDI
FENDI Peekaboo Soft Bag with Heraldic Pattern
Peekaboo Series
This Peekaboo Soft small handbag is from the FENDI 2025 Spring/Summer Men's Collection. It uses a striking yellow Roman calfskin background. The FENDI Club shield pattern is presented in the center of the bag through silk-screen printing . It cleverly combines classic brand symbols such as Pequin stripes and FF logo to celebrate the 100th anniversary of the founding of the FENDI brand in Rome.
This handbag debuted at the FENDI 2025 Spring/Summer Men's Fashion Show . This season's works are based on the 100th anniversary of the brand . Silvia Venturini Fendi, creative director of men's wear and accessories and family successor, uses Italian craftsmanship as a source of eternal inspiration to reinterpret the brand's classic elements.
The new FENDI Club shield was designed by Silvia Venturini Fendi specifically for the brand's centenary. The four parts of the shield correspond to four brand stories - Pequin stripes, FF logo, Roman Janus and squirrel pattern .
The "Pequin stripe" was born in 1983 and was designed by the late creative director Karl Lagerfeld. It was inspired by the architecture and home works of Austrian architect Josef Hoffmann. The perfect stripe proportions are simple and highly recognizable. Once launched, it became a classic and became the brand's iconic visual symbol.
The "FF logo" is the most recognizable element of FENDI. Karl Lagerfeld created the concept of "Fun Fur" in 1967. Because the first letters of the words FENDI, Fun, and Fur are the same, Karl drew the sketch of the FF Logo in just 5 seconds.
"Janus" is the god of portals in Roman mythology, depicted as having two faces facing each other, representing the beginning and the end. FENDI incorporates the Janus totem into the heraldry pattern to pay tribute to Rome, the birthplace of the brand.
The "FENDI Squirrel" image was born at the beginning of the brand's creation. The squirrel pattern comes from a painting that founder Edoardo Fendi gave to his wife Adele Casagrande because his beloved wife was always "as busy as a squirrel."
The handbag is made of textured Cuoio Romano calfskin . The bag craftsman uses silk-screen technology to present the FENDI Club emblem pattern on the leather , and the glossy texture is integrated with the leather. You can also see the brand's birth year 1925 and the words "ITALY" where it originated .
The Peekaboo Soft handbag is a new member of the FENDI Peekaboo family. Its biggest highlight is the addition of padded cushioning material to the accordion pleats , making the originally minimalist and neat bag shape softer.
The bag continues the classic trapezoidal outline, and the side accordion structure has been updated from the original "outer seam oil edge" process to "inner seam piping" , neutralizing the sharpness brought by the neat lines. The "softened" bag shape presents a more relaxed and friendly appearance.
The hardware is made of silver metal , and the side of the bag is still decorated with a buckle design - it is simple and neat when closed , and has a more lazy and casual temperament when opened . It is even more playful when paired with the naturally drooping bag opening.
The padded arched handle stands on the top of the bag, which feels comfortable and full, and is convenient for holding or carrying in the hand; it is equipped with a detachable and adjustable wide shoulder strap , which can be carried on one shoulder or crossbody, and the overall style is more casual and relaxed.
The name of the bag "Peek-a-boo" translates to "hide and seek" . We know that when the Peekaboo bag lock is opened, the front bag body naturally hangs down to reveal the inside, similar to the game of hide and seek. This bag reveals a flat pocket when it is opened - you can choose the FF monogram canvas side , which has a more layered visual effect; you can also choose the bright yellow calfskin side , which echoes the overall style of the bag.
This Peekaboo Soft is a small bag , but still has plenty of space. We put a notebook, coin purse, mobile phone, keys, headphones and perfume in the bag. It is a good briefcase or casual bag , and the neutral style and lively colors are suitable for both boys and girls.
FENDI Peekaboo Soft Small Bag
Designer Silvia Venturini Fendi
Size: 25cm long, 20cm high, 10cm deep
Weight 975g