FENDI First Small Bag

The FENDI First handbag made its debut at the FENDI 2021 Fall/Winter show. It uses soft lambskin to create a full cloud silhouette. The oversized F-shaped metal buckle becomes the most eye-catching design element, injecting a sense of power and a sculptural silhouette into the bag. "First" also represents FENDI's new journey under the helm of Kim Jones, the new artistic director of women's wear .

Design inspiration

FENDI's 2021 Fall/Winter women's ready-to-wear collection is Kim Jones' first women's ready-to-wear collection for the brand. It pays tribute to the five sisters of the FENDI family and the late women's art director Karl Lagerfeld. The new work is based on earth tones and black and white, and uses architectural silhouettes to give classic elements a modern feel.

Karl Lagerfeld and the five Fendi sisters, 1986

Kim Jones

Creative Director of Womenswear at Fendi

Born 1973
Nationality: United Kingdom
Graduated from Central Saint Martins College of Art and Design
Served as creative director of LV men's wear (2011-2018), creative director of Dior men's wear (2018-present), creative director of Fendi women's wear (2019-present)

That's what my vision for FENDI is all about : celebrating the power of women.

Fendi 2021 Fall/Winter Show (swipe left and right to view more pictures)

The new FENDI First handbag became the most important new accessory on the show, designed by Silvia Venturini Fendi , accessories director and third-generation heir of FENDI . This bag incorporates the brand's characteristic F letter into the bag in a new form, with a soft silhouette and hard hardware forming a sharp contrast, creating a style that is both soft and hard , while also balancing minimalism and luxury appropriately.

Silvia Venturini Fendi

Fendi Creative Director, third generation heir

Born 1960
Nationality Italian
Served as Creative Director of Fendi Accessories and Menswear (1994 - present)

· F metal buckle & FF monogram lining·

The large F-shaped metal buckle is the visual focus of the FENDI First handbag and the most unique identification element of this bag. As early as the 1960s, Karl Lagerfeld defined the multiple meanings of the letter "F" for FENDI. It not only represents the brand's initials and the founder's family, but also contains the meaning of "Fun Fur" , which means that fur is not just a symbol of luxury, but can also be fun and suitable for daily life. In the 2021 autumn and winter series when Karl passed away and Kim Jones took over, F was given a new meaning of "First".

The oversized F letter is made of polished gold metal , and the three-dimensional F details are wrapped in precious python skin . The outer metal edge outlines the frame details, and the hard lines inject an architectural silhouette into the bag. It is worth mentioning that the outer edge of the bag's frame is a curved structure to ensure safety and comfort.

The bag can be opened by simply pressing the raised button on the side of the frame. The lining is black and tobacco brown FF monogram canvas , which is both classic and durable and can prevent scratches.

The FF Logo was created by Karl Lagerfeld in 1967. It is said that it took only 5 seconds to draw the sketch. It initially only appeared in FENDI travel series bags, and later it continued to evolve into various colors and forms.

With the resurgence of retro Monogram elements in the past two years, FENDI launched the "FF Reloaded" capsule series in 2018 , drawing on a square version of the FF Logo from 1974, which is more concise and powerful, and appears in the form of flat prints on ready-to-wear and leather goods.

FENDI FF Reloaded Capsule Collection Advertising Film

· Cloud silhouette ·

In sharp contrast to the metal frame is the soft silhouette of the bag , which is made of extremely soft lambskin , which is delicate and glossy, and feels very comfortable. The artistic metal buckle and cloud-like silhouette give this bag a conflicting beauty of both softness and hardness . The asymmetrical structure is particularly unique among the conventional bag types, giving it a sense of laziness and freedom, yet a sense of strength.

· Details Highlights·

Each FENDI First handbag is equipped with a detachable and adjustable shoulder strap , which can be carried by hand, on the shoulder, or across the body . The shoulder strap buckle design of the bag is particularly thoughtful, fixed to the frames on both sides through a rotatable metal sheet and a ring . When the shoulder strap needs to be connected, the ring is rotated to the outside, and when used as a handbag, it can be put into the bag without affecting the appearance. The details of the design are exquisite.

What can this bag hold?

This bag is currently available in three sizes: Nano/Small/Medium. The python and lambskin model we introduced is the small size , which is the most suitable for daily use. The soft leather gives the bag good ductility, and the wide bottom edge can store relatively thick items.

The capacity of the bag is larger than expected. The mobile phone can be directly stored lying flat. We put an iPhone 12 mobile phone, tissues, card holders, perfume, lipstick, headphones, keys, hairpins and other items in the bag. There is no pressure to open and close it. And although it has a large metal frame, the weight of this bag is not as heavy as it looks, and the soft leather upper body is very comfortable.