Baguette Series

The FENDI Baguette handbag is dressed in a warm wool coat in the autumn and winter of 2022. The edge of the dark gray Nappa sheepskin outlines a circle of soft lambskin , and the golden FF buckle is the finishing touch. The soft and fluffy wool material adds a lazy and comfortable atmosphere to the bag, injecting a touch of warmth into the cold winter.

FENDI 2022 Fall/Winter Show

· Baguette baguette ·

Baguette is a well-deserved "evergreen" in the FENDI bag family. This bag was first launched in 1997 and was designed by Ms. Siliva Venturini Fendi , the third-generation heir of the FENDI family and the brand's accessories creative director . The name "Baguette" is a direct translation of the French word "baguette" , which describes the characteristics of this bag very directly: because of the short shoulder strap and its unique long shape, a girl carrying it looks like she is walking out of a pastry shop with a small baguette .

Silvia Venturini Fendi

The third generation of FENDI

Born 1961
Nationality Italian
Artistic Director of FENDI Men's Wear and Accessories (1994-Present)

It was a special day when I designed this bag; the stars aligned. The horoscope said it was a Fendi day
.

It is worth mentioning that Siliva once said in an interview that when the baguette was first designed, no one believed that it would be recognized and successful in the market, because minimalist bags were very popular at the time, and the complicated decorative aesthetic style of the Baguette ran counter to the trend.

Left: Madonna carrying a Baguette bag at the 2000 BAFTA dinner.
Right: Miu Miu 1998 Fall/Winter campaign.

Unexpectedly, the Baguette immediately set off a buying frenzy in the fashion circle as soon as it was launched. However, because there was no expectation of the bag's great success, the production volume did not keep up at all, and as a result, it accidentally created the "reputation" that if you want to buy a Baguette, you have to wait patiently on a long waiting list.

In 2000, the most famous fictional fashion icon in the world at that time, Carrie Bradshaw, the heroine of "Sex and the City" , pushed the Baguette bag from being highly respected in the circle to being on the wish list of the general public.

Left: Stills from the 2000 version of Sex and the City.
Right: Stills from the 2021 reboot of Sex and the City: Just Like That.

To this day, Baguette is still FENDI's most representative classic bag. To commemorate the 25th anniversary of the bag, the brand held a special "Baguette 25th Anniversary" fashion show in New York in September 2022, releasing four major joint series with Marc Jacobs, Tiffany & Co, Sarah Jessica Parker and Porter.

FENDI 25th Anniversary Fashion Show

Fendi 2019 Spring/Summer Fashion Show

· Sheepskin material ·

FENDI, which started out as a fur brand, is always very familiar with the use of fur elements, and launches eye-catching fur items every season. This Baguette handbag is made of soft and delicate Nappa sheepskin , and the gray color is restrained and calm, which is particularly consistent with the "female protagonist" image created by FENDI.

Dark grey sheepskin outlines the flap edge, buckle and shoulder strap details of the bag. The same color combination looks more layered. Soft and fluffy lambskin embellishes the edge of the bag, which looks playful and warm. The lining of the bag is made of a whole piece of lambskin material, and you will feel warm the moment you put your hand into the bag.

· FF square buckle ·

The square and simple FF buckle is the most recognizable design element on this bag, and it is particularly eye-catching against the gray sheepskin. FENDI's classic FF Logo was born in 1967 and was designed by the late creative director Karl Lagerfeld , representing the concept of "Fun Fur" . Because the first letters of the words FENDI, Fun, and Fur are the same, Karl drew the FF sketch in just 5 seconds.

The logo is composed of two opposing "Fs" and initially only appeared on the lining of FENDI suitcases in black and tobacco brown . Later, the FF Logo continued to change, and in the 2000s it became a rectangular pattern composed of two "Fs", with sharp edges and a modern feel.

The bag uses a magnetic buckle to open and close, so you can take and put items with one hand, which is very convenient and practical.

· How do I carry this bag? ·

It is equipped with two interchangeable shoulder straps of different lengths . You can carry it under your armpit like a baguette bag when going out, or you can carry it by hand, on your shoulder or crossbody. You can carry it however you want. The soft sheepskin material is also very friendly to the relatively heavy clothing in autumn and winter.

What can this bag hold?

Thanks to the sheepskin material, this bag is very light , and the single compartment design can maximize the storage space inside the bag. The lambskin inside provides intimate protection for items, and there is a metal logo plate on the back.

We put an iPhone, notebook, sunglasses, headphone case, lipstick and perfume in the bag, and it is stress-free for daily travel. Although the space is spacious enough, the soft leather does not recommend filling the bag too much.