FENDI Pack Yellow Box Bag

Time：2025-06-22 21:12Popular：Edit：

Fendi's 2020 Holiday Collection introduces this very eye-catching Pack Box bag , inspired by the brand's classic packaging box . The wooden small hard box is covered with calfskin , embellished with a striking black border and FENDI ROMA logo. Bright yellow has just been selected as Pantone's representative color of the year 2021. The warm color adds a youthful touch to your look.

Fendi Holiday 2020 Collection Campaign

Design inspiration

Fendi kicks off the 2020 holiday season with this set of brightly colored Pack series handbags , inspired by the brand's classic shopping bags and gift box packaging . From the design concept to the appearance, it gives people a sense of comfort.

Fendi Pack bags and trunks

This Vertical Box bag is made of a slim wooden frame and covered with soft and delicate calfskin on the outside . It weighs only 330g , making it a lightweight among hard box bags. The square vertical box is particularly playful.

Fendi yellow

Yellow is Fendi's brand color , which can be traced back to the Pergamena series of luggage launched in 1933. The design was inspired by the yellowish tone of parchment (pergamena) . In order to match this series of products, Fendi began to use yellow packaging and has continued to use it to this day.

Fendi Pergamena Luggage

It is worth mentioning that Pantone has just announced "Brilliant Yellow" and "Ultimate Gray" as the representative colors of 2021. Yellow represents warmth and vitality , and gray symbolizes solid and reliable energy. The combination of the two colors implies inspiring tenacity.

Pantone 2021 Color of the Year

Take another look at this little yellow box. Doesn’t it also give you a feeling of vitality?

· Process details ·

Hard case bags are one of the most challenging bag types to make, requiring the flexible use of multiple materials such as wood, leather and hardware to ensure that the bag does not lose its shape and the leather fits snugly and evenly. This small Fendi hard case has no traces of collage and assembly from the outside, and even the texture of the parchment is restored very well.

The outer layer is covered with delicate calfskin , and the unique color-blurring process creates an old texture, simulating the parchment effect of the packaging box. The misty tones also reveal a hint of oil painting.

The black border and FENDI ROMA logo are hand-painted by craftsmen. They feel like slightly raised relief and have a glossiness close to piano lacquer.

Since the brand was founded in 1925, the Fendi Logo has also undergone many evolutions. The earliest squirrel pattern was inspired by a painting that founder Edoardo Fendi gave to his wife. In 1965, Karl Lagerfeld designed the FF logo symbolizing "Fun Fur" after becoming the creative director . In 2000, the font, spacing and other details were adjusted. The current FENDI ROMA logo was launched in 2013. Compared with the original, the corners are more rounded, and the word Roma is added to emphasize the brand's origin. The opening and closing method is similar to a gift box, with a hidden magnetic buckle , and the bag can be opened by directly lifting the top cover. The lining is black lambskin , and the leather corners on both sides ensure that the items will not spill when the bag is opened.

· How do I carry this bag? ·

The bag comes with a detachable calfskin shoulder strap . The contrasting color design on the front and back echoes the yellow background and black frame of the bag. The leather is very soft and the length can be fine-tuned through the button holes on the side. It is suitable for single shoulder or crossbody carrying, and can also be carried in the hand to create a relaxed and comfortable feeling.

What can this bag hold?

The size of the small box is 10.5×17×7cm , which is slightly larger than the iPhone 12 Pro Max, and regular-sized smartphones can fit in it. The lambskin lining is very thin and light and does not take up internal space. There are gold-stamped leather labels and embroidered labels on the front and back respectively.

We put an iPhone X, a pen, Airpods, lipstick, perfume and keys in the bag. Small card holders and coin purses can also be put in. You can have fun with light luggage.