

Design inspiration
Givenchy's 2021 Early Fall Collection is the second work of the new creative director Matthew M. Williams , featuring the newly designed 4G handbag . The name of the bag is taken from the eye-catching "4G" buckle in the center, which is inspired by Givenchy's classic logo.

Matthew M. Williams
Creative Director, Givenchy
- Born 1985
- Nationality: United States
- Founder of 1017 ALYX 9SM (2015-present), Creative Director of Givenchy (2020-present)



4G handbags are currently available in two styles: leather shoulder strap and sliding chain shoulder strap , as well as two sizes: small and medium. They also offer a variety of colors, python patterns, logo embossing and other designs, bringing more possibilities for daily matching.
· 4G buckle ·

Matthew continues his love for industrial metal elements and transforms the 4G Logo into a three-dimensional geometric buckle . It is forged from gold-finished brass and engraved with the "4G" emblem.

The opening and closing method is very simple. The "magnetic buckle" can unlock the bag with one hand , and it is accompanied by a crisp sound when closing.





· Minimalist bag type
The rectangular outline is minimalist and refined, complementing the square structure of the "4G" buckle. The clean lines and clear right angles create a geometric beauty.

The whole body is made of carefully selected Box calfskin , which has a smooth and delicate touch and visually rich gloss. The black stitching outlines the contour, which is invisible on the black bag.





· G chain shoulder strap·
The shoulder strap design still uses the brand logo's initials "G" as the core element, with metal "G" s linked in series to form a chain . The leather shoulder pads increase the comfort of the strap, revealing the thoughtfulness in the details.


The advantage of a sliding chain shoulder strap is that it can be switched freely between single chain and double chain , which is suitable for cross-body wearing, clamping under the arm, or holding the bag in the hand like a model, which makes it more casual; it is worth mentioning that the shoulder strap cannot be removed or adjusted.
What can this bag hold?
The cool style of the bag continues to the lining, which is made of pure black synthetic leather, with the "Givenchy" logo printed in gold on the details. The interior has an integrated space and a flat pocket . We put mobile phones, lipsticks, small perfumes, keys and other small items that are necessary when going out in the bag. It can also hold a notebook, so the storage capacity is quite good. However, due to the neat lines of the handbag itself, we do not recommend stuffing the bag too full.




Givenchy Medium 4G Chain Bag
- Designer Matthew M. Williams
- Size: 26cm long, 17cm high, 4cm deep
- Weight 655g