
· Package design·
FENDI first released the Sunshine shopping bag at the 2020 Spring/Summer fashion show . The name translates to "sunshine" in Chinese , which sounds like a relaxing holiday atmosphere. It adopts a minimalist three-dimensional square structure , has a large capacity and is extremely practical.


In the 2020 autumn and winter season , a medium size that is about 15% smaller is launched , which can still easily fit A4 documents and is suitable for working women; in the 2021 spring and summer season , a vertical mini size is launched, and the petite version becomes the new favorite of girls who love small bags.

Medium size: 35×31×17cm, official price: ¥21,800
Mini size: 13x18x6.5cm, official price: ¥12,800


FENDI's 2022 early spring collection returns to the brand's birthplace, Rome, with pure white calfskin exuding a spotless creamy texture. The "FENDI ROMA" logo is embossed , and the undulating touch is like a marble relief.

Detailed design is still the focus - the "U"-shaped double handles are made of tortoise-effect plexiglass , and the mottled dark brown translucent texture gives people a deep and classic feeling; the connection between the handles and the bag body is made of rectangular metal , embellished with FF Logo carvings. The hinge design allows the double handles to hang naturally at 180 degrees.




· Seam process·
The highlight of the new work is undoubtedly the "Threaded" seam craftsmanship , which creates a three-dimensional piping effect with a sense of design and creates a delicate handmade feel.


The designer first perforated the edges and details of the bag , and then threaded calfskin trims through the holes in an orderly manner like embroidery , which not only highlights the outline of the bag, but also injects a bit of western cowboy style into the minimalist bag.





· How do I carry this bag? ·
Sunshine has the iconic tortoiseshell double handles and a detachable wide shoulder strap , which allows you to free your hands when carrying it on one shoulder. It is suitable for commuting, traveling or as a mom bag.





What can this bag hold?
The lining of the bag is made of 60% nylon and 40% polyurethane. The leather of the same color as the bag body looks extremely clean and tidy, and a small logo is printed in gold.





The medium size is 35cm long, 31cm high, and 17cm deep , which provides plenty of storage space. We put our cell phone, iPad, books, wallet, and other items in the bag, and you can also put in laptops and documents, etc. The storage potential is unlimited.

Fendi Sunshine Medium Tote
- Designer Silvia Venturini Fendi
- Size: 35cm long, 31cm high, 17cm deep
- Weight 1050g